We are a dynamic digital marketing agency based in the heart of Glasgow, specialising in cutting-edge strategies that drive business growth. With a focus on delivering measurable results, we partner with businesses across a range of industries to maximise their online presence and revenue through tailored digital solutions. As part of our expansion, we are looking for a talented and driven Lead Generation Specialist to join our team.
Role Overview:
As a Lead Gen Specialist, you will play a key role in identifying new business opportunities and driving top-of-funnel growth. You will be responsible for developing and executing lead generation strategies across multiple channels to drive qualified leads into our sales pipeline. This role requires a highly motivated individual with a passion for sales & marketing and an ability to work collaboratively with our sales and marketing teams to optimise lead generation efforts.
Key Responsibilities:
- Lead Prospecting: Identify potential clients through research, outreach via email, phone, social media, and database management. Utilise market insights and competitor analysis to target the right prospects.
- Pipeline Management: Manage and maintain a steady pipeline of leads, ensuring follow-up processes are in place and that leads are accurately tracked and nurtured within our CRM system.
- Campaign Execution: Work closely with the marketing team to execute lead generation campaigns across various channels, including email marketing, social media, webinars, and paid ads.
- Data Analysis: Use analytical tools to measure the effectiveness of lead generation campaigns, optimising and adjusting strategies to meet key performance metrics.
- Collaboration: Partner with sales and account management teams to ensure leads are correctly handed off and the sales process is seamless from the initial prospecting phase to conversion.
- Content Collaboration: Assist in the development of lead magnets, content offers, and landing pages to enhance lead generation efforts.
- Reporting: Prepare regular reports on lead generation activities, presenting key findings and recommendations to the marketing and leadership teams.
Skills and Experience:
- Proven experience in a lead generation, business development, or digital marketing role, ideally within a B2B environment.
- Strong understanding of digital marketing channels (email, social media, paid search, content marketing).
- Experience with CRM systems and lead tracking tools.
- Analytical mindset, with the ability to interpret data and make data-driven decisions.
- Excellent communication skills, both written and verbal, with strong attention to detail.
- Self-starter with a proactive approach to identifying and seizing opportunities.
- Ability to thrive in a fast-paced, dynamic environment and collaborate effectively across teams.
Preferred Qualifications:
- Experience in a digital marketing agency or technology-focused business.
- Familiarity with tools such as Google Analytics, LinkedIn Sales Navigator, and other lead generation platforms.
- A strong understanding of inbound marketing methodologies and tactics.
Apply now for an immediate interview.